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Office Talk with Annette Stepanian

Eavesdrop on these candid conversations with game-changing entrepreneurs and host, Annette Stepanian, as they share insights on how they’re designing a business and life on their terms. Also, Annette answers FAQs about law and your business in her Legal Quickie episodes.
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Office Talk with Annette Stepanian
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Eavesdrop on these candid conversations with game-changing entrepreneurs and host, Annette Stepanian, as they share insights on how they’re designing a business and life on their terms.

For show notes, visit AnnetteStepanian.com/Podcast

May 24, 2017

With all the different things we have to think of and the tasks we have to juggle as entrepreneurs, it’s easy to classify copy as “less important” or “low priority.” Why are the words you use on your website, in your emails, and on your social media so important to your business?

In this episode of the Office Talk podcast, copywriter Sarah Grear shares explains how your copy can translate to actual sales and affect your bottom line. If that doesn’t catch your interest, I don’t know what will! Sarah shares her top tips on how to tell your unique story in a way that builds your brand and engages your target audience in order to amplify your sales. Plus, she had some really great resources that I never knew existed. If you’re struggling with writing your own copy or looking to hire a copywriter for your business, you’ll definitely want to listen to this podcast before you get started.

 

To learn more and get the show notes, visit: www.annettestepanian.com/officetalk

May 17, 2017

To learn more and get the show notes, visit: www.annettestepanian.com/officetalk

 

Disclaimer:

This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian.  Neither receipt of information presented  nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential.  The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.

If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.

May 10, 2017

Are you gearing up to launch a new product or service?  Anne Samoilov, creator of Fearless Launching, shared so many amazing tips for a successful (and yet simple!) launch in this episode of Office Talk.

In fact, even if you have no plans to launch anything right now, you still have to give this interview a listen. Anne’s tips are spot-on for any business owner to improve their ability to make decisions, plan, and execute effectively—in any area of their business, not just when it comes to launch time. It’s like we’re always launching, if you think about it. Every one of us has something we’re looking to get out into the world. Anne talks about how you can begin thinking with a launch mentality, not just for a successful launch, but also for a successful business.

The best part? Anne likes to keep things simple, so all of her tips are attainable and will save you so much time—and maybe even your sanity!

To learn more and get the show notes, visit: www.annettestepanian.com/officetalk

May 3, 2017

I was curious to know what you guys are struggling with in your business.

So I recently got on the phone (yeah - the actual phone… remember that?) and spoke to dozens of folks to find out the answer to this question.  In this week’s podcast episode, I’m having a heart-to-heart with you and sharing some of my observations from those conversations including the three things that are holding us back in business.

To learn more and get the show notes, visit: www.annettestepanian.com/officetalk

 

Disclaimer:

This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian.  Neither receipt of information presented  nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential.  The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.

If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.

Apr 26, 2017

There’s an old story about the iconic artist Pablo Picasso that goes something like this…

 

Picasso was sitting in a Paris café when an admirer approached and asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swiftly executed the work, and handed back the napkin — but not before asking for a rather significant amount of money.

The admirer was shocked: “How can you ask for so much? It took you a minute to draw this!” “No”, Picasso replied, “It took me 40 years”

 

This struck such a chord with me because I meet a lot of entrepreneurs (me included) who have trouble valuing their work and time. How about you? Do you experience this in your business?

 

Do you wonder if you’re asking for too much—or not enough—when it comes to pricing?

 

Do you have a financial plan for your business, or are you getting caught up in the day-to-day of serving your clients or customers, to find out that all that effort is paying you peanuts?

 

In this episode, Kristin Kaplan explains why pricing and planning are two of the most important factors in running a profitable business.

 

With pricing, it can be a bit tricky to quantify the value of your time, and it’s so common for entrepreneurs to wonder if they’re overcharging or undercharging. Kristin shares some tips to take the guesswork out of it and make sure you’re getting the full value of the work you provide. She also gives some stellar advice on how to increase your profits through business planning. So basically, listening to this episode will help you make you money! {wink}

 

To learn more and get the show notes, visit: www.annettestepanian.com/officetalk



Apr 19, 2017

I’ve heard it all.

Lawyers are intimidating.

They’re so unrelatable.

They don’t understand me or my business.

And they’re so darn expensive.

These are the common complaints I hear from folks about working with a lawyer. And let’s not forget all the bad lawyer jokes too….

Well, I’m spilling the beans. In this episode, I’m sharing what you need to know before you hire a lawyer - things like fee structures, costs, questions you need to ask - as well as breaking down the law into the five topic areas you need to be thinking about as you start and grow your business.

To learn more and get the show notes, visit: www.annettestepanian.com/officetalk

 

Disclaimer:

This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian.  Neither receipt of information presented  nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential.  The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.

If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.

Apr 12, 2017

Have you started to build an email list for your business?

 

We all know email lists are important—but once you have one in the works, what do you actually do with it? How can you leverage the subscribers you have through opt-ins or lead magnets and convert them into actual business?

 

Enter Lauren Pawell, founder of Bixa Media. In this Office Talk episode, Lauren discusses how email marketing can quickly become your highest-netting channel, even more so than social media. Lauren shares some simple tips you can apply at any point in your business to boost your list and translate those leads into clients.

 

To learn more and get the show notes, visit: www.annettestepanian.com/podcast/33




Apr 5, 2017

Do your eyes glaze over when you read about insurance policies?

Of course they do! I haven’t met anyone for whom that’s not the case. Even Nikki Luby, who works in commercial insurance at Excelsure, admits that insurance isn’t the most interesting of subjects. It’s more a necessary evil. In this legal quickie episode, Nikki breaks down the basics of insurance and what you really need to help you cover your booty—without putting you to sleep with all the insurance jargon!

WHAT YOU'LL LEARN IN THIS EPISODE

  • The two main insurances that every business needs
  • What kind of insurance you need if you work from home
  • How to save money on insurance policies
  • What to look for in choosing an insurance provider
  • How to determine the insurance limit you need to protect yourself

Catch the full show note at www.annettestepanian.com/podcast/23



Disclaimer:

This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian.  Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential.  The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.

If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.





Mar 29, 2017

What if I told you that you could get more potential clients and customers coming to your website to check out your services and products...with minimal effort?  

 

You’d be all ears, right?

 

Well, here’s one way: Use Pinterest effectively.

 

After hearing repeatedly that her clients and customers had found her on Pinterest even though she was spending way more time on Instagram, Elle Drouin, creator of Wonderfelle Media, realized the value of Pinterest and became very strategic about how to leverage the platform to grow her business. In this episode of the Office Talk podcast, Elle shares her best Pinterest tips to drive traffic and gain quality leads that translate into real business.

WHAT YOU'LL LEARN IN THIS EPISODE

  • How to get noticed on Pinterest and gain followers
  • All the essential elements of a pinnable pin and how to draw in leads with your Pinterest graphics
  • Elle’s favorite tools for scheduling and managing her Pinterest account and why
  • How to use group boards to build a community strategically on Pinterest
  • What the advantages of Pinterest are in comparison to Instagram or other social media platforms
  • What to track—and how often—to be able to tell if your efforts are working

 

To learn more and get the show notes, visit: www.annettestepanian.com/podcast/31




Mar 22, 2017

Ever wonder if privacy policies, terms of service, or trademarks really matter?

 

Does the FTC really care about small businesses just starting out?

 

With cyber law constantly changing and trying to catch up to advances in technology, it can be really intimidating to make sure you’re complying, especially for new business owners.

 

In this Legal (Not-So) Quickie episode with Ryan Morrison, deemed “The Video Game Attorney,” we’re helping you sift through what is really important to protect our business right  from the start.

WHAT YOU'LL LEARN IN THIS EPISODE

  • What to do when you’re strapped for cash and can’t afford legal advice or a trademark
  • The biggest mistake social media influencers make when working with companies
  • Are privacy policies and terms of service really necessary?
  • At what point should you consider filing for a trademark?
  • What to do when you own a domain and someone begins using your brand name under a similar domain
  • What an office action is and what should you do about it

 

To learn more and get the show notes, visit: www.annettestepanian.com/podcast/30

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