Are you a social media influencer?
A YouTube rockstar?
Are you making waves on Instagram?
Do you want to turn that digital content you’re creating into profits?
Then you’ll want to listen to this episode with Ellie Altshuler, an entertainment and fashion attorney. In this Legal (not-so) Quickie episode, Ellie and I talk about our best tips for legally protecting your brand.
To learn more and get the show notes, visit: www.annettestepanian.com/podcast/28
Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
One of the biggest challenges I’ve heard from some of you is finding clients and closing sales. When I have a question about sales, my mind goes directly to Maria Bayer - a sales coach for creatives. So I invited her on the show to pick her sales brain for this episode of the Office Talk podcast. Drawing from her sales experience in Corporate America, Maria now coaches creatives on how to book clients quickly and for more money. And she’s sharing some of her top tips with us in this episode.
WHAT YOU'LL LEARN IN THIS EPISODE
- The flaw in the traditional “ideal client” exercise and how to attract the “right client” instead
- How to determine when to change your contract at your client’s request and when to hold your ground
- The questions to ask your potential clients to reveal what matters most to them and how to use that information to sell more purposefully
- Why you should avoid email when closing a sale and what to do instead
- How to get your client to see your value and gain trust
- Who should be included in the conversation when booking a client
- The power of saying “no” to clients
- Ways you can gain insight into your clients’ needs
To learn more and get the show notes, visit: www.annettestepanian.com/podcast/27
One of the first investments you need to make when you’re running a business is a solid set of contracts. But which ones do you need and why? In this episode, I’m sharing with you the four essential contracts that business owners should have when running a business. I’ll explain what they are and why they matter. Do you have all of them?
Listen to the episode to find out if you’ve got your booty covered!
To learn more and get the show notes, visit: www.annettestepanian.com/podcast/26
Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
In this episode of Office Talk, I got a chance to chat with Shanna Skidmore, a business strategist and financial coach for creative entrepreneurs. I could definitely relate to Shanna, whose primary business goal is to simplify the seemingly daunting task of finance for her clients and set them up with the basic financial knowledge they need to take their businesses to the next level. For most creatives, finance and law can appear so overwhelming, but as Shanna shares with us, there are very few things you need to know, and once you know them, you’ll find it’s really not as complicated as you’d imagine.
WHAT YOU'LL LEARN IN THIS EPISODE
- The most common pitfalls that Shanna sees creative entrepreneurs making and how to avoid them
- How to calculate pricing based on profit and what to do if your prices are higher than you think clients are willing to pay
- How time-tracking saved Shanna’s business, plus her favorite app for time-tracking
- Why knowing the purpose of your business is essential to its success
- Why Shanna recommends sabbaticals for creative entrepreneurs and why it’s so much easier than you think
- A bit about Shanna’s background as a financial planner and how she grew into her current business of helping creative entrepreneurs master finance
To learn more and get the show notes, visit: www.annettestepanian.com/podcast/25
Do you have an online course? Or do you have one brewing in that beautiful brain of yours? As online course creation has become more popular over the years, I’ve been getting more and more questions from clients about what they need to be doing to protect their course content and your business. (Yup - even having an online course has legal implications.) In this Legal quickie episode, I’m breaking down some of the legal stuff you ought to be thinking about before you hit “publish”on your online course.
Find complete show notes at: www.annettestepnian.com/podcast/24.
Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
Wish you could pick the brain of a marketing magician who’s worn every hat imaginable? Amber Housley has so much wisdom to share with us from her vast experience - from her days selling personalized invitations on eBay (before Etsy was born) to a full-time career at a digital agency. She juggles family life with two kids and her current business as a marketing strategist for Lara Casey Media without missing a beat. Amber has seemingly seen and done it all, and she shares what she’s learned along the way in today’s podcast!
WHAT YOU'LL LEARN IN THIS EPISODE:
- All about Amber’s experience and her business helping women entrepreneurs and bloggers develop stellar marketing plans
- How to stand out in the thousands of marketing messages consumers face on a daily basis
- When to flex your style and when it’s better to stay in your comfort zone How to structure surveys and when to automate those surveys
- How to analyze data efficiently (even if you’re not a data geek like Amber!)
- How Amber stays motivated and grounded without compromising joy in her personal and family life
- How business is like dating
- A bit about Amber’s Blooming Business Kits, her online course library
To learn more and get the show notes, visit: www.annettestepanian.com/podcast/23
You’re a multi-passionate entrepreneur - which means that you’re always coming up with the next great business idea.
So if you’ve been looking for a way to form a formal legal entity to house all those ideas, you might be wondering “Can I have multiple companies under one LLC?”
I’m answering this listener question in this week’s episode.
To learn more and get the show notes, visit: www.annettestepanian.com/officetalk
Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
When I first started the podcast, one of the reasons I wanted to interview others in business was to learn how they were designing a business and life on their terms. After all, it was only a few years ago that I took the leap to leave a cushy and secure job to begin a journey of redesigning my own life in a way that worked for me.
In this episode of Office Talk, I’m talking to Heather Crabtree, founder of the Savvy Community about her own journey from law, to running her own event planning business, to what she does today - helping other female entrepreneurs build successful businesses.
In this honest conversation, Heather reveals what her journey has really been like. Hint - it’s not always what it looks like from the outside.
WHAT YOU'LL LEARN IN THIS EPISODE
- How Heather went from law, to running an event planning business, to the founder of the Savvy Business Owners’ Community where she teaches female entrepreneurs how to run a successful business
- How the loss of a family member has shaped her perspective about life and business
- How she’s been designing her business to make sure it fits with her life, not the other way around
- If you think she’s an overnight success, well here’s the real story
- The “‘old fashion values” that are still working in business
- Things to consider when transitioning from a solopreneur to building your team
- Why she started the Savvy Business Owners Facebook Group and what she attributes to the success of growing the group
- What’s next for the Savvy Business Owners’ community
Full show notes available at www.annettestepanian.com/podcast/21
© 2017 Annette Stepanian
Now that you’re running your own business, from time to time you may decide to bring on additional help. Or maybe you’re ready to hire someone to assist you right from the outset.
The laws surrounding hiring can get quite complicated, to say the least.
In this Legal (not-so) Quickie episode, I’m sitting down with Lonnie GIamela, a partner at the labor and employment law firm of Fisher & Phillips and we’re diving into the most common questions that come up when you’re ready to hire.
Even if you’re not planning on hiring anytime soon, you’ll still want to have a listen so when the day comes - and trust me, it will - you’ll have a good understanding of the issues you need to address before you say “you’re hired.”
To learn more visit: www.annettestepanian.com/podcast/20
Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
Have you ever met someone who you can talk to for hours? About topics as diverse as business, racial diversity….and peanut butter?
Well, if these kinds of conversations are your jam (see, what I did there - peanut butter a + jam - ha!), then you’ll love this episode with author, brand strategist and speaker, Monique Melton.
In this super honest and inspiring conversation, we dive deep into a variety of topics - all connected by the central theme of learning how to embrace ourselves so that we show up more authentically in business and in life.
WHAT YOU'LL LEARN IN THIS EPISODE
- How motherhood triggered this journey of self-discovery for Monique
- How she has learned to embrace the transitions in life including bouts of postpartum depression and overcoming suicidal thoughts
- How we can begin to think about diversity in the communities we’re building
- How to build communities with authentic friendships and relationships.
And probably my favorite tidbit
- How knowing what kind of peanut butter you are can help you improve your client experience
Get the full show notes at - www.annettestepanian.com/podcast/19