If you operate a business with any types of programs, products, courses and other offerings, you may have considered running some sort of affiliate program to recruit others to help share the news. But before you starting recruiting affiliates, there are a few things to consider before paying referrals to affiliates in exchange for sales those people bring you. In this episode of the Office Talk podcast, I’ll walk you through a few of the best practices to consider when implementing an affiliate program for your business.
To learn more and get the show notes, visit: www.annettestepanian.com/officetalk
Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
If you’re a blogger, or content creator in the online space, at some point you’ve probably thought about how to monetize your content. You might be thinking of getting sponsors or finding advertisers to get those Benjamins rolling in while while you focus on creating epic blog posts and content.
Or maybe you’ve wondered:
“Should I focus on building a large following?”
“Or forget the numbers and make reader engagement my number one priority?”
“When is the right time to approach a sponsor?”
In this episode, my guest is going to help us answer some of these questions! Bruno Bornsztein is the founder of Curbly, a website he created to explore the creative side of home decor and foster a community of people who love where they live. Bruno started Curbly back in 2006, so he’s seen it all when it comes to online trends and specifically, where the world of sponsorship is headed.
To learn more and get the show notes, visit: www.annettestepanian.com/officetalk
On this episode of Office Talk, I’m answering a question I receive quite a lot when I speak to event and wedding planners.
You see, since event planners are often busy executing and designing the event, there isn’t something tangible left for them to include in their portfolio. That’s why they rely on photographs to help showcase their work and promote their business and services to others.
So the question becomes….
Is there a way for wedding and event planners to legally require clients to contractually agree to provide them with access to professional images after the wedding? If so, how do they go about asking for permission?
I’m sharing the answer in this week’s Legal Quickie episode!
To learn more and get the show notes, visit: www.annettestepanian.com/officetalk
Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
Do you have total website shame?
Do you feel like your website or your brand is missing a little somethin’ somethin’?
Don’t worry, you’re not alone and today’s Office Talk podcast guest, - Irene Hardy, the owner and creative director of Magnoliahouse Creative - is sharing some of her designer secrets to help you uplevel your brand.
In this episode, she reveals the crucial things that you need to think about when developing your brand identity. Developing a brand is more than just picking a logo. Ultimately, it’s how you make people feel.
I also asked Irene to put my website to the test and perform a live brand audit of my website. (Yikes!) Tune in and learn from my mistakes as she points out areas where I’m doing things right and where I can improve.
Brands aren’t reserved for just large corporate companies. Even if you’re a solopreneur or a small shop, you’ve got a brand. So listen in on this episode to learn Irene’s best tips for how to create a brand that lasts.
To learn more and get the show notes, visit: www.annettestepanian.com/officetalk
When you get a glowing review from a customer, don’t you just want to shout it from the rooftops? Of course you do! As a business owner, you may want to use such reviews and testimonials to help promote and market your products and services.
It’s no wonder that you’d want to use these testimonials in your marketing. According to one survey:
“[Online customer] reviews are very impactful. The vast majority of participants who have seen reviews claimed that that information did impact their buying decisions. This was true of both positive reviews (90%) as well as negative reviews (86%).”
Well - surprise, surprise - there are rules about the right way to use testimonials in your marketing. And in this episode of Office Talk, I’m breaking down what you need to know before you do!
To learn more and get the show notes, visit: www.annettestepanian.com/officetalk
Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
As you’ve and heard (or know from experience!) getting healthy and in shape can be a tough thing to do. How can someone go about doing this while juggling family, a full-time job and launching an online business at the same time?
Our guest in this episode of the Office Talk podcast, knows all about the struggles that a working mother can face when it comes to balancing life, business, and her health. Nagina Abdullah joins us to share her own journey in a demanding role as a marketing consulting, which required frequent travel, and how she leveraged her own weightloss journey into an online business - MasalaBody.com. She’s now developed her brand to a point where she is able to impact the lives of hundreds of women by launching her signature training, Spice Yourself Skinny multiple times a year.
Nagina not only reveals how you can lose pounds and feel great while enjoying the process, but shares helpful tips about building a brand (as quickly as possible) so that you have an audience that’s ready to purchase your various offers. She also discusses the importance of investing in yourself, learning from your “failures” and focusing on the quality of your email list and getting the right people there.
To learn more and get the show notes, visit: www.annettestepanian.com/officetalk
Are you a blogger who receives free products or payment in exchange to share a review about that product on let’s say your Instagram account or your blog?
Or maybe you’re an online business owner and you participate in affiliate programs where you promote another company’s products and in exchange you receive a commission for each sale that you refer.
If you’re getting paid to create content promoting another company’s products or services, then today’s Office Talk podcast episode is for you. In it, I’m sharing four things the FTC wants you to know before you endorse another company’s product or service.
To learn more and get the show notes, visit: www.annettestepanian.com/officetalk
Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
Want to get people talking about your business? Have you considered PR as part of your business strategy?
If you’re anything like me, trying to get some good PR can sound a bit overwhelming. We’re so busy doing #allthethings that we really can’t handle pitching our story to media outlets on top of all the marketing we’re already doing to grow our audience. And even if we could find the time, who even knows where to start?
Meghan Ely does, thankfully. Meghan, owner of OFD Consulting, very generously shared her PR expertise with us in this episode of Office Talk. Meghan explains how PR can not only get you in front of the target audience, but provide you with valuable third party credibility as an expert in your field. No matter where you are in your business (and budget!), Meghan’s tips will show you how to get PR opportunities and how to make the most out of them to grow your audience and your business.
When was the last time you took a red pen to your contracts to spot formatting mistakes? Ummmmm….. probably never. Well, believe it or not, minor errors in formatting can make a BIG impact on the way your contracts are interpreted. In this Legal Quickie episode, I’m sharing three common formatting mistakes you’re probably making with your contracts. The good news is they are super easy to fix.
So grab a copy of your contract (or if you don’t have one, check out the templates offered on the website), get your red pen, and have a listen to this episode.
To learn more and get the show notes, visit: www.annettestepanian.com/officetalk
Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. Neither receipt of information presented nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
With all the different things we have to think of and the tasks we have to juggle as entrepreneurs, it’s easy to classify copy as “less important” or “low priority.” Why are the words you use on your website, in your emails, and on your social media so important to your business?
In this episode of the Office Talk podcast, copywriter Sarah Grear shares explains how your copy can translate to actual sales and affect your bottom line. If that doesn’t catch your interest, I don’t know what will! Sarah shares her top tips on how to tell your unique story in a way that builds your brand and engages your target audience in order to amplify your sales. Plus, she had some really great resources that I never knew existed. If you’re struggling with writing your own copy or looking to hire a copywriter for your business, you’ll definitely want to listen to this podcast before you get started.
To learn more and get the show notes, visit: www.annettestepanian.com/officetalk